¿Sabías que el 50% de tus publicaciones jamás las ven tus seguidores? Sí, esto sucede desde que quitaron el orden cronológico del feed y apostaron por un algoritmo “inteligente” basado en los intereses de sus usuarios. ¿Quieres saber cómo funciona este famoso algoritmo de Instagram en pleno 2020? Aquí te contamos los 6 factores indispensables para aumentar el engagement de tu cuenta.
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1. Interés en el contenido
Como mencionamos, el nuevo algoritmo de Instagram es “inteligente” y aprende sobre los gustos de cada usuario. Si quieres que tus publicaciones aparezcan en el feed de tus seguidores, entonces ellos deben tener interés en tu contenido.
¿Nuestra recomendación? Apuesta siempre por la calidad en lugar de la cantidad. Podrás publicar decenas de imágenes, pero si tus seguidores no tienen interés en ellas, el algoritmo afectará tu cuenta. ¿Otro consejo? Crea pies de foto con preguntas para que aumentes las interacciones.
2. Relación con tus seguidores
¿Qué? ¿Instagram conoce la relación que tienes con tus seguidores? Así es, lo mide con las reacciones en stories, las etiquetas en fotos, los me gusta en publicaciones e incluso por las conversaciones en mensajes directos. Entre más interactúes con una persona, más aparecerá tu contenido en su feed porque Instagram categorizará a esa persona como alguien “cercano” a ti (aunque no se conozcan en persona).
¿Cómo puedes aprovechar esto a tu favor? Las interacciones lo son todo en Instagram. Si solo te dedicas a subir contenido pero jamás realizas otra acción, el algoritmo no sabrá cómo poner tu cuenta en marcha. Consejo: si algún usuario etiqueta la cuenta de marca entonces deberás dar “me gusta” y comentar para que la plataforma detecte una posible “relación”.
3. Temporalidad de publicaciones
¿Existe una hora adecuada para publicar en Instagram? ¡Claro, pero no es la misma para todos! Esto dependerá de la ubicación y el comportamiento de tus seguidores. Lo mejor es que incluso el algoritmo de Instagram mide esto por ti y te brinda el dato para que le saques provecho.
¿Dónde puedes ver este dato? Ve a tu perfil en Instagram. Selecciona el ícono de menú en la esquina superior derecha. Da click en “Estadísticas” y después selecciona “Público”. Ahí sabrás qué días y a qué hora es cuando tus seguidores están más activos dentro de la aplicación. Publica durante ese horario y aumentarás las interacciones.
4. Frecuencia de contenido e interacciones
Cada cuánto abres la aplicación y el número de publicaciones también es un factor importante. Como mencionamos anteriormente, las interacciones lo son todo y no solo se trata de entrar, publicar y salir. El algoritmo mide la cantidad de veces que entras a Instagram, tus interacciones y el número de contenidos que subes.
Deberás publicar mínimo 3 contenidos por semana para tener una buena frecuencia dentro de la aplicación. Esto sin olvidar la temporalidad de tus publicaciones y las interacciones con tus seguidores. ¡Todos los factores importan!
5. Seguidos, cuidado con el “follow back”
Los usuarios que sigues también importan y mucho. En el caso de las marcas, se recomienda que sigan específicamente a la audiencia a la que se dirigen. De esta forma el algoritmo de Instagram detectará automáticamente que tu público pertenece a una cierta edad, género y ubicación.
Cuando sigas a personas que pertenecen a la audiencia a la que te diriges y apliques los factores anteriores, tu contenido será recomendado en la sección de “Búsqueda” solo a personas con esas características específicas.
6. Uso de la aplicación
Volvemos con el tema de las interacciones. Si quieres rankear tu contenido, lo mejor es que utilices la aplicación. ¿Cómo funciona el algoritmo de Instagram en 2020 dependiendo del uso? Fácil, mientras más tiempo pases dentro de aplicación tienes más probabilidades de ser categorizado como “usuarios activo”.
Instagram no busca usuarios fantasma, quiere personas que utilicen constantemente la aplicación y que generen contenido con sus herramientas para interactuar. Así que ya sabes, no se trata de desafiar al algoritmo, sino de trabajar con él.
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