¿Sabías que el 50% de tus publicaciones jamás las ven tus seguidores? Sí, esto sucede desde que quitaron el orden cronológico del feed y apostaron por un algoritmo “inteligente” basado en los intereses de sus usuarios. ¿Quieres saber cómo funciona este famoso algoritmo de Instagram en pleno 2020? Aquí te contamos los 6 factores indispensables para aumentar el engagement de tu cuenta.
También te puede interesar: 5 formas de usar el sticker “envíame MD” de Instagram
1. Interés en el contenido
Como mencionamos, el nuevo algoritmo de Instagram es “inteligente” y aprende sobre los gustos de cada usuario. Si quieres que tus publicaciones aparezcan en el feed de tus seguidores, entonces ellos deben tener interés en tu contenido.
¿Nuestra recomendación? Apuesta siempre por la calidad en lugar de la cantidad. Podrás publicar decenas de imágenes, pero si tus seguidores no tienen interés en ellas, el algoritmo afectará tu cuenta. ¿Otro consejo? Crea pies de foto con preguntas para que aumentes las interacciones.
2. Relación con tus seguidores
¿Qué? ¿Instagram conoce la relación que tienes con tus seguidores? Así es, lo mide con las reacciones en stories, las etiquetas en fotos, los me gusta en publicaciones e incluso por las conversaciones en mensajes directos. Entre más interactúes con una persona, más aparecerá tu contenido en su feed porque Instagram categorizará a esa persona como alguien “cercano” a ti (aunque no se conozcan en persona).
¿Cómo puedes aprovechar esto a tu favor? Las interacciones lo son todo en Instagram. Si solo te dedicas a subir contenido pero jamás realizas otra acción, el algoritmo no sabrá cómo poner tu cuenta en marcha. Consejo: si algún usuario etiqueta la cuenta de marca entonces deberás dar “me gusta” y comentar para que la plataforma detecte una posible “relación”.
3. Temporalidad de publicaciones
¿Existe una hora adecuada para publicar en Instagram? ¡Claro, pero no es la misma para todos! Esto dependerá de la ubicación y el comportamiento de tus seguidores. Lo mejor es que incluso el algoritmo de Instagram mide esto por ti y te brinda el dato para que le saques provecho.
¿Dónde puedes ver este dato? Ve a tu perfil en Instagram. Selecciona el ícono de menú en la esquina superior derecha. Da click en “Estadísticas” y después selecciona “Público”. Ahí sabrás qué días y a qué hora es cuando tus seguidores están más activos dentro de la aplicación. Publica durante ese horario y aumentarás las interacciones.
4. Frecuencia de contenido e interacciones
Cada cuánto abres la aplicación y el número de publicaciones también es un factor importante. Como mencionamos anteriormente, las interacciones lo son todo y no solo se trata de entrar, publicar y salir. El algoritmo mide la cantidad de veces que entras a Instagram, tus interacciones y el número de contenidos que subes.
Deberás publicar mínimo 3 contenidos por semana para tener una buena frecuencia dentro de la aplicación. Esto sin olvidar la temporalidad de tus publicaciones y las interacciones con tus seguidores. ¡Todos los factores importan!
5. Seguidos, cuidado con el “follow back”
Los usuarios que sigues también importan y mucho. En el caso de las marcas, se recomienda que sigan específicamente a la audiencia a la que se dirigen. De esta forma el algoritmo de Instagram detectará automáticamente que tu público pertenece a una cierta edad, género y ubicación.
Cuando sigas a personas que pertenecen a la audiencia a la que te diriges y apliques los factores anteriores, tu contenido será recomendado en la sección de “Búsqueda” solo a personas con esas características específicas.
6. Uso de la aplicación
Volvemos con el tema de las interacciones. Si quieres rankear tu contenido, lo mejor es que utilices la aplicación. ¿Cómo funciona el algoritmo de Instagram en 2020 dependiendo del uso? Fácil, mientras más tiempo pases dentro de aplicación tienes más probabilidades de ser categorizado como “usuarios activo”.
Instagram no busca usuarios fantasma, quiere personas que utilicen constantemente la aplicación y que generen contenido con sus herramientas para interactuar. Así que ya sabes, no se trata de desafiar al algoritmo, sino de trabajar con él.
Your honesty and vulnerability in sharing your personal experiences is truly admirable It takes courage to open up and I applaud you for it
Your posts always seem to lift my spirits and remind me of all the good in the world Thank you for being a beacon of positivity
Share your favorite blog post in the comments below!
I love how this blog promotes self-love and confidence It’s important to appreciate ourselves and your blog reminds me of that
Thank you for the awesome content, it’s always appreciated
This is exactly what I needed to read today Your words have provided me with much-needed reassurance and comfort
It’s not often that we come across content that really resonates with us, but this one is a standout. From the writing to the visuals, everything is simply wonderful.
Your writing is so refreshing and authentic It’s like having a conversation with a good friend Thank you for opening up and sharing your heart with us
What other topics would you like to see covered on the blog? Let us know in the comments!
We just wanted to take a moment to acknowledge all the hard work and effort you’ve been putting in lately. Keep up the amazing job, you’re doing great!
Thank you for addressing such an important topic in this post Your words are powerful and have the potential to make a real difference in the world
Your posts are so thought-provoking and often leave me pondering long after I have finished reading Keep challenging your readers to think outside the box
Your words have the power to change lives and I am grateful for the positive impact you have had on mine Thank you
Your posts are always so well-researched and informative I appreciate how thorough and detailed your content is
The positivity and optimism conveyed in this blog never fails to uplift my spirits Thank you for spreading joy and positivity in the world
From the bottom of my heart, thank you for being a source of positivity and light in this sometimes dark and overwhelming world
I appreciate how this blog addresses important issues in a respectful and informative manner It’s refreshing to see a blog use its platform for good
It’s clear that you truly care about your readers and want to make a positive impact on their lives Thank you for all that you do
Your posts are so thought-provoking and often leave me pondering long after I have finished reading Keep challenging your readers to think outside the box
Your writing style is so engaging and makes even the most mundane topics interesting to read Keep up the fantastic work
Wow, I had never thought about it in that way before You have really opened my eyes to a new perspective Keep up the great work!
Your writing is a breath of fresh air It’s clear that you put a lot of thought and effort into each and every post
This is exactly what I needed to read today Your words have given me a new perspective and renewed hope Thank you
Your words have resonated with us and we can’t wait to read more of your amazing content. Thank you for sharing your expertise and passion with the world.
I love how this blog promotes a healthy and balanced lifestyle It’s a great reminder to take care of our bodies and minds
This post came at just the right time for me Your words have provided me with much-needed motivation and inspiration Thank you
Your writing is so refreshing and authentic It’s like having a conversation with a good friend Thank you for opening up and sharing your heart with us
I admire how this blog promotes kindness and compassion towards ourselves and others We could all use a little more of that in our lives
kontol bapak nya
Your blog always leaves me feeling uplifted and inspired Thank you for consistently delivering high-quality content
From the insightful commentary to the captivating writing, every word of this post is top-notch. Kudos to the author for producing such fantastic content.
Your articles always make me think and reflect on my own life Thank you for prompting me to be introspective and make positive changes
Your posts always seem to lift my spirits and remind me of all the good in the world Thank you for being a beacon of positivity
Your writing is so inspiring and motivating I always leave your blog feeling more determined and resilient
Your posts are like a breath of fresh air I appreciate how you tackle difficult topics with grace and empathy
I always look forward to reading your posts, they never fail to brighten my day and educate me in some way Thank you!
Have any favorite blog posts or writers? Share them with us in the comments!
Your positivity and optimism are contagious It’s impossible to read your blog without feeling uplifted and inspired Keep up the amazing work
Pretty! This has been a really wonderful post. Many thanks for providing these details. bandırma araç çekici
This blog post is worth the read – trust us!
I have been following your blog for a while now and have to say I am always impressed by the quality and depth of your content Keep it up!
Thank you for always being open and honest with your readers It’s refreshing to see a blogger who is unafraid to be vulnerable and real
It means so much to receive positive feedback and know that my content is appreciated. I strive to bring new ideas and insights to my readers.
I love how you incorporate personal stories and experiences into your posts It makes your content relatable and authentic
Their posts always leave us feeling informed and entertained. We’re big fans of their style and creativity.
I always find myself nodding along and agreeing with your wise words Your insights and advice are truly valuable
Your blog is an oasis in a world filled with negativity and hate Thank you for providing a safe space for your readers to recharge and refuel
I can’t get enough of your insightful articles and engaging stories. Thank you for sharing your passion with the world!
Your positive energy and enthusiasm radiate through your writing It’s obvious that you are truly passionate about what you do
I am so grateful for the community that this blog has created It’s a place where I feel encouraged and supported
I am constantly impressed by the depth and detail in your posts You have a gift for making complex topics easily understandable
Your blog post was fantastic, thanks for the great content!
It’s always a joy to stumble upon content that genuinely makes an impact and leaves you feeling inspired. Keep up the great work!
This post is jam-packed with valuable information and I appreciate how well-organized and easy to follow it is Great job!
Your blog posts never fail to entertain and educate me. I especially enjoyed the recent one about [insert topic]. Keep up the great work!
I just wanted to take a moment to say how much I appreciate your blog posts. They’re always well-written, informative, and keep me coming back for more. Keep up the great work!
As a new reader, I am blown away by the quality and depth of your content I am excited to explore your past posts and see what else you have to offer
As someone who struggles with mental health, I appreciate the support and empathy displayed in your blog It means a lot to know I’m not alone
Great information shared.. really enjoyed reading this post thank you author for sharing this post .. appreciated
Hi there to all, for the reason that I am genuinely keen of reading this website’s post to be updated on a regular basis. It carries pleasant stuff.
It’s clear that you truly care about your readers and want to make a positive impact on their lives Thank you for all that you do
Your content always manages to captivate and educate me. Keep up the fantastic work!
I always leave this blog feeling inspired and motivated to make positive changes in my life Thank you for being a constant source of encouragement
Your blog has quickly become one of my favorites I am constantly impressed by the quality and depth of your content
Your blog has been a constant source of support and encouragement for me I am grateful for your words of wisdom and positivity
This blog post is worth the read – trust us!
The positivity and optimism conveyed in this blog never fails to uplift my spirits Thank you for spreading joy and positivity in the world
This is such an informative and well-written post! I learned a lot from reading it and will definitely be implementing some of these tips in my own life
I couldn’t stop scrolling and reading, your content is truly one-of-a-kind. Thank you for all the time and effort you put into creating such amazing content.
Your blog stands out in a sea of generic and formulaic content Your unique voice and perspective are what keep me coming back for more
The topics covered here are always so interesting and unique Thank you for keeping me informed and entertained!
Your blog has become my go-to source for inspiration and motivation I am so grateful for the valuable content you provide
Your writing is so relatable and down-to-earth It’s like having a conversation with a good friend Thank you for always being real with your readers
This blog is not just about the content, but also the community it fosters I’ve connected with so many like-minded individuals here
The topics covered here are always so interesting and unique Thank you for keeping me informed and entertained!
Thank you for always being open and honest with your readers It’s refreshing to see a blogger who is unafraid to be vulnerable and real
Your words have a way of resonating deeply with your readers Thank you for always being encouraging and uplifting
This blog covers important and relevant topics that many are afraid to address Thank you for being a voice for the voiceless
As a new reader, I am blown away by the quality and depth of your content I am excited to explore your past posts and see what else you have to offer
This blog is not just about the content, but also the community it fosters I’ve connected with so many like-minded individuals here
I just wanted to take a moment to express my gratitude for the great content you consistently produce. It’s informative, interesting, and always keeps me coming back for more!
This blog is like a virtual mentor, guiding me towards personal and professional growth Thank you for being a source of inspiration
Your words have resonated with us and we can’t wait to read more of your amazing content. Thank you for sharing your expertise and passion with the world.
This is such an important and often overlooked topic Thank you for bringing attention to it and offering valuable advice
Your vulnerability and honesty in your posts is truly admirable Thank you for being so open and authentic with your readers
HMG Trading | Beyaz Eşya İndirimli Fiyatları kıbrıs teknoloji market,kıbrıs teknoloji,teknoloji Kıbrıs,kıbrıs ta elektronik eşya fiyatları,kıbrıs teknoloji mağazaları,kıbrıs elektronik market,kıbrıs elektronik
Marziye İlhan doktor marziye ilhan, online kurslar, sağlık kursları, sağlık koçluğu, sertifikalı eğitim
Teknoloji Kıbrıs Teknoloji Kıbrıs, Kıbrıs teknoloji, teknolojikibris, elektronik eşyalar, Kıbrıs ucuz ev eşyası, teknolojik aksesuar kıbrıs
3HD Enterprises | 3HD Yapı İskele Sistemleri 3HD Yapı İskele Sistemleri, 3HD Isıtma & Soğutma, 3HD Metal & Mobilya,ısıtma sistemleri, soğutma sistemleri, Plywood
I appreciate you sharing this blog post. Thanks Again. Cool. bandırma oto çekici
Keep up the amazing work!
Your blog has quickly become one of my favorites I am constantly impressed by the quality and depth of your content
Your posts always speak to me on a personal level and I believe that is a testament to your authenticity and genuine nature
Your blog is so much more than just a collection of posts It’s a community of like-minded individuals spreading optimism and kindness
This blog post is packed with great content!
I love how this blog gives a voice to important social and political issues It’s important to use your platform for good, and you do that flawlessly
Leave a comment and let us know what your favorite blog post has been so far!
Your writing is so inspiring and motivating I always leave your blog feeling more determined and resilient
Your posts are so well-written and engaging You have a way with words that keeps me coming back for more
Your positive and uplifting words are like a ray of sunshine on a cloudy day Thank you for spreading light and positivity in the world
The photographs and visuals used in this blog are always stunning They really add a beautiful touch to the posts
I love how you incorporate personal stories and experiences into your posts It makes your content relatable and authentic
I always walk away learning something new. – Download all kinds of premium eBooks for FREE at https://mazkingin.com/
The photographs and visuals used in this blog are always stunning They really add a beautiful touch to the posts
Your blog is an oasis in a world filled with negativity and hate Thank you for providing a safe space for your readers to recharge and refuel
I truly admire how you tackle difficult topics and address them in a respectful and thought-provoking manner
Every time I read a new post, I feel like I’ve learned something valuable or gained a new perspective. Thank you for consistently putting out such great content!
Your latest blog post was truly inspiring and had some great insights. I can’t wait to see what else you have in store.
I love how this blog gives a voice to important social and political issues It’s important to use your platform for good, and you do that flawlessly
What topics would you like to see covered in future posts? Let us know in the comments.
I truly admire how you tackle difficult topics and address them in a respectful and thought-provoking manner